Sábado, 13 de Dezembro de 2008

Sega confiante para 2009, aposta em IPs novos

 

Alan Pritchard, um dos chefões da Sega Europe está confiante que a Sega irá contornar a crise financeira de 2009 e que esse mesmo ano, será dado em franchises, quer actuais, quer novos, de acordo com esta entrevista com a MCV.co.uk:

 

Sega is confident it can defy the economic climate in 2009, with a wealth of new IP to the market in 2009.

 

De 2008 destacam-se dois grandes êxitos, Mario&Sonic At The Olympics e Beijing 2008:

 

 

The publisher enjoyed a stellar 2008, with Wii sensation Mario and Sonic at the Olympic Games sailing past the two million mark. The firm also recorded its first 360 and PS3 smash hit in the form of Beijing 2008, and now the company hopes to capitalise on this with a line-up of new and existing IP.

 

Pritchard é claro em manter a Sega uma empresa lucrativa. Continua a aposta nos títulos clássicos, mas a aposta em franchises novos também é um desafio a ter em conta:

 

“Our ambitions are to continue to be a profitable publisher, and we’d like to maintain our current market share and publisher ranking,” said Pritchard. “And with the breadth of titles we have on multiple formats, I think we’re well placed to do that.

“Sega could very easily be a publisher that brings out Football Manager, Virtua Tennis, Total War AND Sonic to the market. But to have an all year round line-up, then we need to look outside of our portfolio. New IP is a challenge, which we can see at the moment with many titles probably not achieving their expected levels of sell through.”

 

John Clarke, o director de vendas no Reino Unido, diz que a empresa está bem posicionada nas consolas Nintendo, salientando a entrada de Mad World e The Conduit:

“We’re performing well on Nintendo formats, and we’d like to maintain that. One way of doing that is with new original titles such as The Conduit and Mad World, as well as the more familiar SEGA  franchises; Sonic, House of the Dead and more casual targeted software.”

publicado por DC_Comics_fan às 10:00
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